Communication, BA

Communication is a broad field, covering all of the different ways humans can exchange information - orally, through written word, and through nonverbal and visual cues. The study of communication involves the analysis of the communication patterns, settings, and tools that people use. Regardless of industry, in survey after survey, almost every employer ranks communication skills as one of their top three criteria when hiring.

Communication students at UWM not only graduate with top-notch communication skills, but they also have a thorough understanding of communication as a process and as a system. They are the individuals who can work with all types of people, bringing out their best. Communication majors go on to all types of work, but the common denominator is that their work most likely involves lots of interaction with others. Sales, marketing, media, public relations, human resources, mediation, law, journalism, merchandising, advertising, education, public office, and social welfare are just a few of the most popular post-college careers. At UWM, students can select their Communication electives from four main areas of study: interpersonal communication; rhetoric and public communication; intercultural communication; or technology and communication.

The Communication major can be completed entirely online if desired. Or, students can mix-and-match online and in-person classes in whatever combination they wish.

Requirements

General Education Requirements30
L&S Requirements (general degree and major requirements)75
Electives15
Total Credits120

Credit numbers reflect total possible credits towards degree. Due to the ability to count courses towards more than one requirement, credit amounts will vary. Please work with your academic advisor on your plan of study.

Preparatory Coursework

Based on individual placement results, some students may be required to complete preparatory coursework before enrolling in the courses listed here. This may include English language or composition preparation, developmental math, introductory chemistry, and/or student support courses for students participating in the First Year Bridge program. 

General Education Requirements (GER)

UW-Milwaukee has General Education Requirements that must be met in order to earn a bachelor’s or associate degree. They include at minimum 30 credits (10 courses) in six categories that are designed to assure basic student competencies and provide a broad body of knowledge as a context for specialization.

Some degree requirements may fulfill GERs. Please review the requirements and consult with your academic advisor.   

General Education Categories and Credits
Civics and Perspectives (CP)6
Communication and Literacy (CL)6
Humanities and Arts (HA)6
Mathematics and Quantitative Reasoning (MQR)3
Natural Science and Wellness (NSW/NSWL)6
Social and Behavioral Science (SBS)3
Total Credits30

Letters and Science Course of Study – Bachelor of Arts Degree

Complete 120 credits including 75 credits in the College of Letters & Science with 36 of the 75 credits in L&S upper-level (numbered 300 or above) courses.

The College requires that students must complete, in residence at UWM, at least 15 credits in upper-division (numbered 300 or above) courses in their major. The College also requires that students complete at least 30 credits overall in residence at UWM. For additional residency and transfer credit limitations, see L&S Undergraduate Policies and Regulations.

Students are also required to complete University-wide General Education Requirements and the specific L&S requirements listed below.

To complete a major, students must satisfy all the requirements of the major as stated in this catalog. Students who declare their majors within five years of entering the UW System as a degree candidate may satisfy the requirements outlined in any catalog issued since the time they entered. Credits used to satisfy the major also may be used to satisfy other degree requirements.

College of Letters & Science Requirements

The degree requirements in the College of Letters and Science build on the University General Education Requirements to provide a broad base of knowledge as well as an array of skills cited by employers as critical to professional success: critical thinking, problem solving, oral and written communication, ability to work well with others, and adaptability to change. 

For the Bachelor of Arts (B.A.), students must complete the UWM General Education Requirements as well as these L&S requirements: the International requirement, the Breadth requirement, a Natural Science Lab requirement, the Research requirement, and a Language other than English requirement. The International requirement develops student potential for cross-cultural understanding in a globalizing world. The Breadth requirement ensures that students take classes in a wide variety of subjects, across humanities, natural sciences, and social sciences. The Research requirement calls for students to build critical thinking and oral and written communication skills through conducting an independent research project in their major. The Language other than English requirement further develops student proficiency in a language other than English. And, the requirement that students take an L&S Natural Science lab ensures exposure to and practice with the scientific method in action.

I. Total Credits and Upper-Division Courses Requirement

Students must complete 120 credits including 75 credits in the College of Letters & Science with 36 of those 75 credits in L&S upper-level (numbered 300 and above) courses.

II. Language other than English Requirement

Students doing the B.A. must fulfill a language other than English requirement by either successfully completing the fourth semester of university work or equivalent in one language other than English, or by successfully completing the second semester of university work or equivalent in two languages other than English (including all languages other than English and American Sign Language).  

Language courses (including American Sign Language) other than English taken in high school may be used to satisfy all or part of this requirement. One year of high school language equates to one semester of college work. Proficiency tests approved by the Languages faculty may be used to satisfy all or part of this requirement. 

III. International Requirement

To meet the International Requirement, students must successfully complete some two-course (minimum 6 credits) combination of:

  1. Courses with L&S approved international content (see Courses Approved for the L&S International Requirement for course options).
  2. Any study abroad course(s).

Students who graduate secondary school in a country other than the U.S. are exempt from this requirement.

IV. Breadth Requirement

In addition to completing the University General Education Requirements, L&S students must complete the Breadth requirement to obtain deeper experience across our three substantive divisions.

The L&S Breadth requirement calls for 9 credits each in L&S courses designated L&S Humanities, L&S Natural Sciences, and L&S Social Sciences breadth. One of the L&S Natural Science breadth courses must include a laboratory or fieldwork experience.

Please refer to the list of Courses Approved for the L&S Breadth Requirement.

 V. The Major

The College of Letters and Science requires that students attain at least a 2.0 GPA in all credits in the major attempted at UWM. In addition, students must attain a 2.0 GPA on all major credits attempted, including any transfer work. Individual departments or programs may require higher GPAs for graduation. Some departmental majors require courses from other departments. Students should contact their major department for information on whether those credits will count as part of the major GPA. The College requires that students must complete, in residence at UWM, at least 15 credits in upper-division (numbered 300 or above) courses in their major.

Research Requirement

Within their majors, students must complete a research experience approved by the L&S faculty.  A list of courses satisfying the research requirement in each major can be found here.

VI. The Minor

Students are encouraged to consider completing a minor, but it is not required. To complete a minor, the College of Letters and Science requires that students attain at least a 2.0 GPA in all credits in the minor attempted at UWM. In addition, students must attain a 2.0 GPA on all minor credits attempted, including any transfer work. The minor must contain at least 9 credits in upper-division (numbered 300 and above) courses taken at UWM.

Communication Major Requirements

A major in communication consists of at least 36 credits in communication courses. At least 18 of the 36 credits must be numbered 300 or above, 15 of these taken in residence at UWM.

Graduation with a major in Communication requires a cumulative GPA of at least 2.0 in all communication courses attempted at UWM as well as a 2.0 GPA in all major credits attempted, including any transfer work. All courses in the major, with the exception of COMMUN 298, must be taken for graded credit. The College of Letters and Science requires that students complete a research experience in their major. The Department of Communication has structured COMMUN 335, COMMUN 370, and COMMUN 372 to satisfy that requirement. In these courses, students must produce a written final research paper that involves conducting independent research in addition to evaluating research in the field and integrating it with their findings. Students will present their research in oral form to their course colleagues.

Required
COMMUN 101Introduction to Interpersonal Communication3
COMMUN 103Public Speaking3
COMMUN 105Business and Professional Communication3
Select one of the following:3
Critical Analysis of Communication
Quantitative Research in Communication
Qualitative Research in Communication
Electives
Select 24 credits from across the communication curriculum24
Total Credits36

A maximum of 6 credits earned in any combination of the following courses may count toward the minimum number of credits required for the major in communication:

COMMUN 199Independent Study1-3
COMMUN 288Research Practicum1-3
COMMUN 296UROP Apprenticeship1-3
COMMUN 298Internship in Communication1-3
COMMUN 597Practicum in Teaching Communication1-3
COMMUN 588Research Practicum1-3
COMMUN 698Internship in Communication3
COMMUN 699Advanced Independent Reading1-3

Cross-listed Courses

The following courses offered in other subjects may be used to fulfill the requirements of the undergraduate major in Communication.

JAMS 111Gender and the Media3
JAMS 113Internet Culture3

Communication BA Learning Outcomes

Students graduating from the Communication BA program will be able to: 

  • Design and deliver effective oral and written communication to both expert and lay audiences. 
  • Conduct independent research that analyzes existing relevant scholarship, integrates existing scholarship with one's own findings, and describes one's research in written and oral form. 
  • Effectively obtain, evaluate, and use information relevant to one’s purpose. 

Letters & Science Advising

During your time at UWM, you may have multiple members of your success team, including advisors, peer mentors and success coaches. Letters & Science students typically work with at least two different types of advisors as they pursue their degrees: professional college advisors and faculty advisors. L&S college advisors advise across your entire degree program while departmental faculty advisors focus on the major.

College advisors are located in Holton Hall (or virtually for online students) and serve as your primary advisor. They are your point person for your questions about navigating college and completing your degree. College advisors will:

  • Assist you in defining your academic and life goals.
  • Help you create an educational plan that is consistent with those goals.
  • Assist you in understanding curriculum, major and degree requirements for graduation, as well as university policies and procedures.
  • Provide you with information about campus and community resources and refer you to those resources as appropriate.
  • Monitor your progress toward graduation and completion of requirements.

Faculty advisors mentor students in the major and assist them in maximizing their development in the program. You will begin working with a faculty advisor when you declare your major. Faculty advisors are an important partner and will:

  • Help you understand major requirements and course offerings in the department. 
  • Explain opportunities for internships and undergraduate research and guide you in obtaining those experiences.
  • Serve as an excellent resource as you consider potential graduate programs and career paths in your field.

Students are encouraged to meet with both their college advisor and faculty advisor at least once each semester. Appointments are available in-person, by phone or by video. 

Currently enrolled students should use the Navigate360 website to make an appointment with your assigned advisor or call (414) 229-4654 if you do not currently have an assigned Letters & Science advisor. Prospective students who haven't enrolled in classes yet should call (414) 229-7711 or email let-sci@uwm.edu.

Honors in the Major

Communication majors who want to graduate with honors in the major must attain a 3.000 GPA on all UWM graded credits attempted, a 3.750 GPA on all coursework taken to complete the major, and a 3.750 GPA on advanced (300 level and above) courses in the major. A minimum of 24 credits, at least 15 at the 300-level or above, in communication courses must be taken in residence at UWM.

College of Letters and Science Dean's Honor List

GPA of 3.750 or above, earned on a full-time student's GPA on 12 or more graded credits in a given semester.

Honors College Degree and Honors College Degree with Distinction

Granted to graduating seniors who complete Honors College requirements, as listed in the Honors College section of this site.

Commencement Honors

Students with a cumulative GPA of 3.500 or above, based on a minimum of 40 graded UWM credits earned prior to the final semester, will receive all-university commencement honors and be awarded the traditional gold cord at the December or May Honors Convocation. Please note that for honors calculation, the GPA is not rounded and is truncated at the third decimal (e.g., 3.499).

Final Honors

Earned on a minimum of 60 graded UWM credits: Cum Laude - 3.500 or above; Magna Cum Laude - 3.650 or above; Summa Cum Laude - 3.800 or above.